Shopping malls reward programs review

Even since Capitalmall introduced its reward program – Capita Star that allows one to earn points from spending in their malls, other shopping malls are catching up and introducing their own reward program to attract shoppers.

Frasers Rewards

Frasers Centrepoint Malls has its Fraser Rewards (link) that awards shoppers with 10 point for $10 normal spending or 2 points for a $10 supermarket spending in their malls.

Normal	Supermarket
Spend $10 = 10 Points	Spend $10 = 2 Points

As for the redemption, it is mentioned on the website that every 500 points earn 0.5% rebate, which it is hard to understand what is meant by 0.5% rebate and how does it work.  For members whom purchases spending is $8,000 or more, can be upgrade to Frasers Rewards Elite the following redemption year and enjoy DOUBLE rebates.

This is a reward program that 笨mummy has no experience on as she does not stay or work near any of Frasers Malls.

Suntec Rewards

Suntec Mall recently introduced its reward program – (link). A minimum of $20 spending in a single receipt is required. And the points awarded vary depending on the type of spending.

General	F&B	Supermarket
Spend $1 = 5 Points	Spend $1 = 3 Points	Spend $1 = 1 Points

Shoppers can redeem a $5 e-voucher with 5,000 points. It is launched in late Oct 2015. Fairly simple program – Shop/dine, scan and earn points.

Like Frasers, they also have special privileges for members that hit certain spending tier – 6,000 for Gold & 40,000 for Ultimate, in the way of more bonus points on birthdays and member discounts. 

JemX Rewards

JEM (Jurong East Mall) has its own reward program – JemX Rewards (link). It is a fairly straight forward program. $1 spending regardless of category would get 1 point. Minimum spending of $20 accumulated in 2 receipts for earning points.

CapitaStar

CapitaStar (link) allows shoppers to earn the CapitaStar points for purchases made in the shopping malls under Capitalmalls. Every $1 spent would get 5 points for normal purchase and for supermarket purchases, every $1 spent can only entitled to 1 point. A minimum of $20 for a receipt to be entitled to earning points.

A summary for the various programs discussed above and comparison on a $$ value level:

	Min per receipt	General	F&B	Supermarket	Redemption
Suntec Rewards	$20	$1 = 5 pts	$1 = 3 pts	$1 = 1 point	5,000 pts = $5 e-Voucher
Frasers Rewards*	$10	$1 = 1 pt		$1 = 0.2 pt	Every 500 pts =0.5% rebate
CapitaStar*	$20	$1 = 5 pts		$1 = 1 pt	5,000 pts = $5 Voucher
CapitaStar * (Passion card )	$20	$1 = 7.5 pts		$1 = 1.5 pt	5,000 pts = $5 Voucher
JemX Rewards	$20 in 2 receipts	$1 =1 pt			800 pts = $5 e-Voucher

*Capping:

Suntec reward – cap at$5000 spending.

Frasers Rewards - cap at 500 per day

CapitaStar - cap at 5,000 per day

CapitaStar (with Passion card) - cap at 7,500 per day

For every $20 spent:

Spending Type	Suntec Rewards	Frasers Rewards	CapitaStar	CapitaStar (Passion card)	JemX Rewards
General	$  0.100	Unable to assess	$      0.100	$       0.150	$        0.125
F&B	$  0.060		$      0.100	$       0.150	$        0.125
Supermarket	$  0.020		$      0.020	$       0.030	$        0.125

Looking at the points converting to dollar value, it seems that for supermarket spending, Jem has the best offer, and for all other type of purchases, CapitaStar (passion card) is the winner and for those without out passion card, Jem is still a better bet.