Even
since Capitalmall introduced its reward program – Capita Star that allows one
to earn points from spending in their malls, other shopping malls are catching
up and introducing their own reward program to attract shoppers.
Frasers Rewards
Frasers
Centrepoint Malls has its Fraser Rewards (link)
that awards shoppers with 10 point for $10 normal spending or 2 points for a
$10 supermarket spending in their malls.
Normal
|
Supermarket
|
Spend $10 = 10 Points
|
Spend $10 = 2 Points
|
As
for the redemption, it is mentioned on the website that every 500 points earn
0.5% rebate, which it is hard to understand what is meant by 0.5% rebate and
how does it work. For members whom
purchases spending is $8,000 or more, can be upgrade to Frasers Rewards Elite
the following redemption year and enjoy DOUBLE rebates.
This
is a reward program that 笨mummy has no experience on as she does not stay or work
near any of Frasers Malls.
Suntec Rewards
Suntec
Mall recently introduced its reward program – (link). A minimum of $20 spending
in a single receipt is required. And the points awarded vary depending on the
type of spending.
General
|
F&B
|
Supermarket
|
Spend $1 = 5 Points
|
Spend $1 = 3 Points
|
Spend $1 = 1 Points
|
Shoppers
can redeem a $5 e-voucher with 5,000 points. It is launched in late Oct 2015.
Fairly simple program – Shop/dine, scan and earn points.
Like
Frasers, they also have special privileges for members that hit certain
spending tier – 6,000 for Gold & 40,000 for Ultimate, in the way of more
bonus points on birthdays and member discounts.
JemX Rewards
JEM
(Jurong East Mall) has its own reward program – JemX Rewards (link). It is a fairly
straight forward program. $1 spending regardless of category would get 1 point.
Minimum spending of $20 accumulated in 2 receipts for earning points.
CapitaStar
CapitaStar
(link) allows shoppers to earn
the CapitaStar points for purchases made in the shopping malls under Capitalmalls.
Every $1 spent would get 5 points for normal purchase and for supermarket
purchases, every $1 spent can only entitled to 1 point. A minimum of $20 for a
receipt to be entitled to earning points.
A
summary for the various programs discussed above and comparison on a $$ value
level:
Min per receipt
|
General
|
F&B
|
Supermarket
|
Redemption
|
|
$20
|
$1 = 5 pts
|
$1 = 3 pts
|
$1 = 1 point
|
5,000 pts = $5 e-Voucher
|
|
$10
|
$1 = 1 pt
|
$1 = 0.2 pt
|
Every 500 pts =0.5% rebate
|
||
$20
|
$1 = 5 pts
|
$1 = 1 pt
|
5,000 pts = $5 Voucher
|
||
$20
|
$1 = 7.5 pts
|
$1 = 1.5 pt
|
5,000 pts = $5 Voucher
|
||
$20 in 2 receipts
|
$1 =1 pt
|
800 pts = $5 e-Voucher
|
*Capping:
Suntec reward – cap at$5000 spending.
Frasers Rewards - cap at 500 per day
CapitaStar - cap at 5,000 per day
CapitaStar (with Passion card) - cap at
7,500 per day
For
every $20 spent:
Spending Type
|
Suntec Rewards
|
Frasers Rewards
|
CapitaStar
|
CapitaStar (Passion card)
|
JemX Rewards
|
General
|
$ 0.100
|
Unable to assess
|
$ 0.100
|
$ 0.150
|
$ 0.125
|
F&B
|
$ 0.060
|
$ 0.100
|
$ 0.150
|
$ 0.125
|
|
Supermarket
|
$ 0.020
|
$ 0.020
|
$ 0.030
|
$ 0.125
|
Looking
at the points converting to dollar value, it seems that for supermarket spending,
Jem has the best offer, and for all other type of purchases, CapitaStar
(passion card) is the winner and for those without out passion card, Jem is
still a better bet.